Specially curated medal designs popular among Belgian running events, cycling races, and sports organizations.


















TechArt is a high-tech, high-quality, and high-service enterprise that integrates production and sales. It specializes in producing a full range of metal crafts, such as medals, Lapel Pins, keychains, fridge magnets, bottle openers, challenge coins, and various gifts and souvenirs.
Belgium has one of Europe's most vibrant sports cultures. From the iconic Brussels Marathon to the legendary Tour of Flanders cycling race, the demand for high-quality custom medals is growing rapidly across the country.
The Brussels Marathon attracts over 20,000 participants annually. Custom finisher medals have become a key part of the experience, with organizers seeking unique, high-quality designs that reflect Belgian heritage and city landmarks such as the Atomium and Grand Place.
Belgium is the heartland of professional cycling. Events like the Tour of Flanders (Ronde van Vlaanderen) and Liège–Bastogne–Liège inspire a massive amateur cycling community that prizes custom medals as commemorative collectibles for their participation in local sportives and gran fondos.
Belgium hosts numerous triathlon and duathlon events each year. Organizers of events in cities like Ghent, Antwerp, and Bruges increasingly commission custom medals with multi-layer designs and spinning elements to reward athletes who complete these demanding challenges.
Belgian schools and youth sports federations use custom medals extensively for inter-school athletics competitions, football tournaments, and swimming championships. Affordable yet high-quality medals motivate young athletes and foster a culture of sportsmanship from an early age.
Charity-driven running events such as the Think Pink Run and various cancer awareness walks across Belgium use custom medals as both recognition tools and fundraising incentives. Unique medal designs increase participation rates and media visibility for these important causes.
Belgian corporations and HR departments are increasingly organizing company running challenges and team-building sports days. Custom medals branded with company logos serve as powerful employee engagement tools and lasting corporate souvenirs that reinforce brand identity.
The custom medal industry is evolving rapidly. Here are the key trends shaping how Belgian event organizers and sports brands commission their medals today.
Belgian event organizers are increasingly requesting medals made from recycled zinc alloys, biodegradable ribbons, and water-based enamel paints. Sustainability is not just a trend — it is becoming a procurement requirement for public events and government-funded sports programs across Belgium and the broader EU market.
Spinning, sliding, and hinged medal mechanisms are gaining huge popularity in Belgium. These innovative designs transform a simple finisher medal into an interactive keepsake. Events like the Antwerp 10 Miles and Ghent Half Marathon have adopted these designs to generate viral social media buzz and boost participant satisfaction scores.
Advanced die-casting and soft enamel filling techniques now allow for incredibly detailed, multi-dimensional medal designs. Belgian clients are requesting medals that incorporate 3D architectural elements, national symbols like the Belgian Lion, and vibrant multi-color finishes that make each medal a true work of art.
A growing number of Belgian tech-forward event organizers are embedding NFC chips or QR codes into custom medals, linking participants to their personal race results, finish-line photos, and event highlight videos. This digital integration adds significant value to the physical medal and enhances the overall participant experience.
The rise of smaller community running events and niche sports clubs in Belgium has created strong demand for low minimum order quantities. Modern manufacturers like TechArt now offer flexible production runs starting from as few as 100 pieces, making custom medals accessible to even the smallest Belgian running clubs and local community events.
Belgian event organizers are moving away from generic medal designs toward pieces that celebrate local identity — incorporating Flemish, Walloon, or Brussels-specific iconography, local landmarks, and bilingual text (Dutch/French) on medal surfaces. This localization trend drives higher perceived value and emotional connection with participants.
Specialized in Customized Metal Craftworks for Over 20 Years. We offer a full range of metal craftworks such as medals, challenge coins, pin badges, keychains, bottle openers and various promotion items like neck ribbons, lanyards, embroidery patches, wristbands and soft PVC items, etc.
We have passed Universal, Disney, Sedex SMETA 4P and ISO 9001/14001/45001 approvals. Disney Universal, Tokyo and other famous brands choose us as their trusted manufacturing partner.
We have a professional sales team and two factories of 12,000 sqm with 400 skilled workers, 12 production lines, 21 CNC fine carving machines, 13 casting machines, 20 stamping machines, 50 automatic coloring machines, 15 screen printing presses and 45 ovens.
Our products are suitable for various sports events, school sports, army races, fundraising events, parties, and celebrations. We have served over 10,000 sports events, offering 50 million pieces of sports peripheral products to clients worldwide including Belgium.
Medals and Medallions, Pin Badges, Challenge Coins, Keychains, Bottle Openers, Belt Buckles, Fridge Magnets, Golf Accessories and others — all fully customizable for Belgian clients.
From initial concept and design consultation to production, quality control, and direct delivery to Belgium — we handle every step of the process so you don't have to.
Get a free design consultation and competitive quote within 24 hours. We ship directly to all cities in Belgium including Brussels, Antwerp, Ghent, Bruges, and Liège.
Request a Free Quote NowExplore our complete range of custom metal products — perfect for Belgian sports events, corporate gifts, schools, and commemorative occasions.